Case Study: CADDi Platform Demo Video Package

CADDi is an AI-powered manufacturing data platform trusted by some of the world's leading industrial companies, including Toyota, Denso, Subaru, and Kawasaki. Their platform modernizes how manufacturers manage engineering data and streamline custom parts procurement, reducing lead times, improving supply chain transparency, and connecting buyers to the right suppliers faster. When a product operates at that level of technical complexity, a demo video needs to do more than show screens. It needs to build credibility and drive action.

Digital Alliance Media produced a full suite of platform demo videos for CADDi in 2025, handling the project from scripting and voiceover casting through screen recording and final edit. Working from a guided screen recording session with the CADDi team, Digital Alliance captured the platform in action and shaped the footage into a clean, voiceover-driven demo that speaks directly to procurement teams, sourcing engineers, supply chain managers, and enterprise decision-makers evaluating digital transformation tools. The package includes a main demo video of two minutes or less, plus cut-down versions at 60 seconds, 30 seconds, and 15 seconds, giving the CADDi sales and marketing team a versatile asset library built for every stage of the buyer journey.

The videos are deployed across CADDi's website and landing pages, LinkedIn and B2B social channels, sales presentations, email marketing, customer onboarding, and trade show and conference appearances. Check out the final videos below! If you are looking for manufacturing video production in Chicago, give Digital Alliance a call.

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